International Friendship Day was originally founded by Hallmark in 1919. It was intended to be a day for people to celebrate their friendship by sending each other cards, but by 1940 the market had dried up, and eventually, it died out completely. However, in 1998 Winnie the Pooh was named the world’s Ambassador of Friendship at the United Nations, and in April 2011, the United Nations officially recognized 30th July as International Friendship Day; although most countries celebrate it on the first Sunday of August! Furthermore, with the rise of social media making us more connected than ever before, International Friendship Day hashtags give everyone the chance to get involved no matter where they are in the world.
